Differentiation, standing out from the crowd, setting yourself apart, USP or unique selling proposition! These terms identify the goal for any company large or small which is to show the buying public why its product is superior to what seems to be a similar product being offered by the competition. In some instances this differentiation is […]
Regardless of the product that you sell or the sector of the economy you participate in, getting your name ‘out there’ is critical! Marketing and advertising can take many forms and, depending on the product or service you offer, the challenge can be not only to make people remember your name but to remember what […]
If you conduct business within in a ‘commodity industry’ where it can sometimes be difficult to differentiate yourself from the competition… It then becomes imperative to tell your story in such a way that will grab peoples attention through an outside-of-the-box presentation of what your business is all about. We believe that, with the whiteboard animation below, […]
For as long as there have been houses for sale, anxious owners, eager buyers and real estate brokers who seek to connect the two there has been advertising! And, because the competition for listings and clients is so fierce, marketing campaigns runs the gamut from traditional to cutting edge in order to create some degree […]
Customer Service! For those of us in highly competitive businesses one of the phrases that we may use to differentiate ourselves is that we ‘provide superior customer service’ to our clients and prospects! We say this assuming two things! Number one we appear to be implying to potential clients and even our existing ones that […]
This is must read advice for anyone who sells unless you provide a product that every business or individual must buy on an ongoing basis, your company is the only one that produces or supplies it and you are the only salesman at that company. If that’s you then feel free to skip this article! […]
