When entrepreneurs are going to open a business much thought will typically go into the name of the establishment, service or product! After all, what a business is called is going to be the brand name by which it is known locally or perhaps even globally. The same holds true for an established brand that […]
For small businesses (actually all businesses) this is a story about reputation and how quickly, given the internet and anger, a customer can potentially try to tarnish yours! “Makin’ mistakes ain’t a crime, you know. What’s the use of having a reputation if you can’t ruin it every now and then?” ― Simone Elkeles Mistakes […]
A co-owner of California Chrome, Steve Coburn, has unfortunately provided the perfect example for how the perception of the public can be changed forever and in the blink of an eye! For those of us in business it serves as a stark reminder that while we only have one chance to make a good first impression we […]
One of the great benefits for a business that never makes mistakes is that there will generally be few complaints from clients! But just how realistic is that? In business as in sports there are times that we are living in the sweet-spot of performance and execution. Most of us have had those days when […]
