Tag Archives: ROI

Ever Consider Spending $5MM For A Thirty Second Television Ad?

As we have witnessed in the past, on the worlds largest stage some businesses will clamor to do just that! During Super Bowl 50 where a thirty second ad spot will run a cool $5 million, the slate will likely be sold out well before the event is scheduled to take place. For the majority of us, […]

Cap Rates At Record Lows – Speculation or Prudent Investing?

Interesting question but for many of those reading this article their first thought may actually be: What is a capitalization rate? In the world of commercial real estate the way that an investor, or buyer of property, will evaluate that investment is through the simple equation known as the capitalization rate. Simply the capitalization rate, […]

Should your business blog? (Infographic)

business blogging

In other words is the extra work and small expense that’s involved creating and updating a blog going to provide your business with a return on investment (ROI) that will make the endeavor worthwhile? The fact of the matter is that simply by you being here reading this article it has in effect made The […]