Differentiation, standing out from the crowd, setting yourself apart, USP or unique selling proposition! These terms identify the goal for any company large or small which is to show the buying public why its product is superior to what seems to be a similar product being offered by the competition. In some instances this differentiation is […]
For anyone earning their living selling or manufacturing a quasi-commodity product, you know exactly what I’m talking about! Please notice, however, that the prefix quasi was strategically placed in front of the word commodity. The reality is that while end products may be somewhat similar from any number of providers, all of those end products are not necessarily created […]
You open a company and naturally you do a great job at whatever product or service it is that you provide! Therefore job number one is to not keep the fact that your company exists a secret. As discussed in an article here yesterday (Ever Consider Spending $5MM For A Thirty Second Television Ad?) that task sometimes […]
If you conduct business within in a ‘commodity industry’ where it can sometimes be difficult to differentiate yourself from the competition… It then becomes imperative to tell your story in such a way that will grab peoples attention through an outside-of-the-box presentation of what your business is all about. We believe that, with the whiteboard animation below, […]
