Should A Title Insurance Provider Bother With Branding?

In title insurance, a business where client acquisition is typically based on relationships and referrals and not on impulse buying or online shopping, is any expense incurred trying to ‘brand’ a firm actually worth it?

At Hallmark Abstract Service we think that it is!

This is because it’s our desire to try and differentiate and highlight the way in which we work with attorney’s, buyers, sellers, loan originators and everyone else who is involved in getting a commercial or residential real estate transaction closed!

This is an ad that we ran in the Long Island, New York Long Island Business News (http://libn.com/digital-edition/ Page 11) and we would love feedback from anyone with an opinion…

New York title insurance

 

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