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With all of the potential places and ways to make a charitable donation, how do individuals, corporations and foundations decide who to give their finite pool of funds to?
It’s estimated that in the U.S. today there are more than 1.5 million nonprofit organizations running the gamut from public charities and private foundations to other types of nonprofits including chambers of commerce, fraternal organizations and civic leagues.
So what is it that draws a donor to one great cause over another?
And, once the nature of the cause is determined, within that specific subset what is it that differentiates one organization from another?
Why Do People Donate?
1. Pivotal involvement – Everyone wants to think that their contribution was necessary and sufficient for the success of a fundraising campaign.
2. Being asked – It’s very simple, but people need to know that they’re personally invited to contribute.
3. Guilt – People start to feel bad if they’re in a position to help but don’t act on opportunities.
4. Compassion – Seeing campaigns that need support can trigger an emotional response, especially if the donor feels attached to the recipients of a particular campaign.
5. Transparency – Donors are more likely to give if they know exactly where their money is going and how much of it will get passed along to the cause.
6. Urgency – When time is running out, individuals feel more pressure to give.
7. Recognition – Having a good deed made public can have an impact on how people view the donor in a positive way.
8. Simplicity – Campaigns that have clear and straightforward goals are easier to understand and support.
9. Euphoria – Making a difference makes a supporter feel good because they know they did something worthwhile.
10. Upbringing – People who were raised in charitable families are more inclined to follow the family footsteps when it comes to giving.
11. Time of the year – Holidays and the end of the year before tax season are times when donors are motivated to contribute.
12. Guaranteed success – Knowing that a goal will definitely be reached eliminates uncertainty and makes it easier to contribute.
13. Campaigns in the news (Japan, Haiti) – Hearing about a specific fundraising campaign whenever a TV or radio is turned on, a newspaper is opened, or a website is loaded keeps the cause in the minds of potential donors.
14. Peer pressure – People are compelled to be a part of what their friends are involved in.
15. Celebrity endorsement – By contributing to campaigns that are championed by celebrities, donors feel like they’re more connected to their favorite stars because they’re supporting what they care about.
16. Ability to influence others – A contribution from one person can result in untold contributions from their network. (Source)
So Why Consider The Combat Veterans 501(c)(3), Heroes To Heroes Foundation?
These are just some of them…
- Extremely successful program helping combat veterans suffering with PTSD, moral injury and TBI begin the process of healing,
- The need is stark and real as at least 22 veterans a day commit suicide,
- The needs of veterans whose injuries may not be visible to the naked eye cannot be forgotten,
- The Heroes To Heroes program utilizes spirituality and peer support in conjunction with journey’s to Israel,
- Because of the relatively small size of the organization, a donation of ANY size can actually help move the needle helping Heroes To Heroes accomplish its mission,
- Approximately 90% of donations go directly towards accomplishing the Heroes To Heroes mission,
- The Advisory Board is comprised of well-known individuals from a variety of backgrounds who have vetted Heroes To Heroes and come onboard,
- The Board of Heroes To Heroes is predominantly all-volunteer with members being drawn to serve based on the critical nature of the mission and the successful way in which the mission is being accomplished.
You can learn more about Heroes To Heroes Foundation at the following Hallmark Abstract Service article…
‘Heroes To Heroes Foundation – Because 22 Veterans A Day In The United States Commit Suicide!‘
After, if you might like to learn more about ways in which you can get involved with Heroes To Heroes, please contact Michael Haltman at his contact information below.
Michael Haltman is President of Hallmark Abstract Service in New York and a Director of Heroes To Heroes Foundation.
He can be reached at mhaltman@hallmarkabstractllc.com or at 516.741.4723.
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